Paraboot has a rich history of craftsmanship dating back to 1908, which is exemplified in the quality of their products. Wanting to highlight those qualities and what the brand represents, we put together a three part campaign film focused on evoking emotion as well as capturing the essence of the brand and lifestyle.

The inspiration for this piece stemmed from the desire to emphasize the timeless qualities shared between the iconic Michael shoe, which has retained its original design since 1945, and Karam’s classic 1965 Chevrolet Chevelle. Both embody attributes of quality, durability, and versatility, making them the perfect duo for a lifestyle piece focused on cherished belongings and everyday living.

Production and creative direction was done entirely in-house. All three films were shot within 24 hours in San Francisco and Inverness, California.

Special thank you to everyone at Paraboot that trusted us with this campaign.