Paraboot has a rich history of craftsmanship dating back to 1908, which is exemplified in the quality of their products. Wanting to highlight those qualities and what the brand represents, we put together a three part campaign film focused on evoking emotion as well as capturing the essence of the brand and lifestyle.

The inspiration for this piece stemmed from the desire to emphasize the timeless qualities shared between the iconic Michael shoe, which has retained its original design since 1945, and Karam’s classic 1965 Chevrolet Chevelle. Both embody attributes of quality, durability, and versatility, making them the perfect duo for a lifestyle piece focused on cherished belongings and everyday living.

In addition to the campaign films, photos were requested as a secondary item to the film. Both digital and film shots were captured along with stills from the videos to be used on Paraboot’s homepage and Instagram profile.