Presidio Post is a new San Francisco retail space founded and curated by design couple Carson and Tahnee. Notorious London-based brand, Drake’s Diary, looked to hold a ready-to-wear (RTW) and made-to-order (MTO) pop-up at Presidio Post, which is a huge deal for the label’s cult following considering their only US presence is in NYC.

Orijinal worked closely with the Presidio Post team to redesign the physical layout of the shop to best highlight RTW pieces as well as the needed tailoring space and experience for Drake’s customers. The two companies wanted the event to be photographed as guests and appointments came into the shop. We provided both digital and film photography to be used for their sites, socials, blogs, and other marketing material to fit their brand styles and direction.